“The Career You’ve Been Looking for at a Company
Where you Can Make a Positive Difference in People’s Lives!”

Dear Prospective Forte Fitness General Manager,

11011100_10104608474566872_3146092787199623537_nGeneral Manager position we have open.  We’re seeking exactly the right person to join our team and grow with our company.  This is a position is available immediately. 

Let me start by telling you about me, my company, and the General Manager position available.

My name is Jennifer Montgomery and I run a fitness and nutrition coaching company called Forte Fitness in Orlando and Winter Park, Florida.

We are dedicated to helping women and men achieve their health and fitness goals through customized nutrition and fitness programs.

Over the past 7 years, we’ve created a true fitness family, and I believe we work with the best people in the world.

We provide personal training, small group, boot camp, and nutrition coaching and are one of the top fitness companies in the Orlando area. 

Our Mission at Forte Fitness is to empower others to live up to their full potential through fitness to become healthier, develop more confidence, and feel UNSTOPPABLE through motivation, education, and our commitment to lead by example.

I’m looking for someone who believes in our core values and will help us to accomplish our mission.

Who Exactly Are We Looking For?

We have the incredible opportunity to make a real difference in the lives of other people in our community. 

We are looking for someone who is a great manager and leader, passionate about helping others, well organized, and can focus on the task at hand. 

I’m looking for someone who is committed to excellence in everything they do.

Our General Manager must be goal-oriented,  have excellent communication skills, and thrives on inspiring their team to perform at their best.

One More Thing: I am only looking for someone who is passionate about fitness and nutrition and is committed to living a healthy lifestyle.

Our Hiring Process

This hiring process isn’t quick and easy.  You’re going to be asked to jump through several hoops to prove that you’ve got character as well as demonstrate that you have what it takes to succeed at this position.

I want to make sure I am hiring the right person for this position.  I am going to take my time in making sure you’re someone we want to invest our resources in growing.

Our General Manager position is very important to me and to my company – and I are looking for someone who can improve our company’s operations, lead our team, and help us manage the multiple projects we have on-going at any one time.

What This Position Entails

  • Managing & Leading Staff: You’ll be responsible for managing a team of at least 5 people to make sure our team is supported and given the tools and resources necessary to excel at their positions.  You will be running our monthly team meetings, be responsible for quarterly reviews, and creating opportunities for our staff to improve their skills and abilities.
  • Project Management & Operations: We always have various projects and initiatives going on at any given moment.  We’re constantly introducing new fitness and nutrition programs, updating our website, and revamping our services.  One of your responsibilities is to keep track of and oversee these projects, help the team stay on time and within budget and manage any conflicts that may occur.
  • Sales: Ideally, you’ll have a background in sales. You will learn our systems and our processes and be responsible for meeting with our prospects in what we call “Success Sessions.”
  • Marketing: You’ll be responsible for implementing our marketing plan.  This can and will involve everything from public speaking to Facebook advertising.  Training in this area will be provided, but computer savvy and ability to learn quickly is a must.
  • Customer Service: This is a big one. Our clients are our EVERYTHING in Forte Fitness.  Maintaining a positive and healthy relationship with them is imperative.  Any customer service issues that escalate past our Client Happiness Specialist will be handled by the General Manager.
  • Reporting: Attention to detail and organization is critical.  Daily, weekly, and monthly reports will be required to make sure Forte Fitness is on track with our growth plan and maintaining our high standards.

Required Skills

These are the skills you must already have in order to qualify for this position:

  • Incredible Communication Skills (both verbal and written): You must be able to communicate professionally and clearly with members of our team, with clients, and with other key people. Proper grammar and spelling are critical as they create strong first (and ongoing) impressions of the company. You must have strong listening skills and be comfortable resolving any conflicts that may arise.
  • Excellent Organizational Skills: You must be well organized and be able to help others become more organized and improve their efficiency. Setting priorities and working within deadlines are integral to our company’s success and continued growth.
  • Self-Starter: You must be able to work on your own, take the initiative, solve problems intelligently and quickly, identify and capitalize on potential opportunities, and make educated and decisive decisions. We often have many projects on the go at once and you need to be able to handle this type of work environment.
  • Strong Leadership Ability: You must be able to lead the members on your team, inspiring them to meet their goals and objectives. You need to treat your team members fairly and respectfully, and be willing to take responsibility for your team’s actions.  You must also be able and willing to accept ideas and feedback from others.
  • Excellent Organizational Skills: You must be well organized and be able to help others become more organized and improve their efficiency. Setting priorities and working within deadlines are integral to our company’s success and continued growth.
  • Computer Skills: This includes using Word, Excel, WordPress, Facebook, e-mail programs such as Aweber and cloud-based apps such as Google Docs.  You must be able to learn and grasp new applications quickly.
  • And of Course… You must be ready and able to live the mission and vision of Forte Fitness and always represent our company to the best of your ability.

How to Apply

This is a new position we have created and we’re looking to hire the right person immediately.

If this position sounds like the right fit for you, then please do the following:

  • Write me a letter explaining why you are the perfect person to fill this position. Include full contact information (name, address, phone, email) on your cover letter.
  • On a separate page, please list at least three references with phone numbers and what your relationship is with the reference (i.e. previous employer, college professor, etc).
  • Include your resume
  • Put everything in one single PDF (letter first, then resume, then references) and email to Alicia@ForteFitness.com with “General Manager Position – and your last name” in the subject line.

I will review your application and if I believe you are the right person for this position, you will receive an email with the next steps. 

The sooner we receive your application, the better. I look forward to reviewing it and hopefully meeting you in person!

Again, thanks very much for your interest,

Jennifer Montgomery

Owner, Forte Fitness

P.S. There are many people who could accomplish the essential tasks and responsibilities of this position. However, we are not looking for “the many” but rather an individual who is able to perform the job duties and is also passionate about helping others and about health and fitness.

This is definitely not a position for the average person who is satisfied with the status quo. We need someone who is excited to be an integral part of a growing company that empowers people to take charge of their own health and well being by setting the example.